Primark has been accused of sexualising young girls by selling padded, patterned bras for children who are just seven years old.
The budget clothes chain’s ‘my first bra’ range offers two pink polka dot bras for £5.
But some customers were not impressed by the underwear, aimed at young girls aged seven to 13, and took to Twitter to criticise the company.
One customer wrote: ‘Horrified that Primark are selling padded bras to children aged between 7-13!’
Another added: ‘I ask that Primark would stop selling first bras to nine yr old girls. Inappropriate. Dangerous. Just plain wrong.’
One horrified man branded the range ‘bloody sick.’
Actress Emma Linley, who starred in Channel Five soap Family Affairs, said the design fuelled young girls’ worries about their body image, reports The Sun.
She said: ‘Do Primark sell padded pants for seven to 13-year boys to make their genitals seem bigger? So boys are OK as they are but girls need enhancement?’
Ms Linley said she would campaign to stop the sale of the bras, adding: ‘I have two young girls. I do not want them facing puberty with this c*** to deal with.’
A Primark spokesman said: ‘This allegation is simply wrong. We would like to be absolutely clear that these bras are moulded, not padded.
‘My first bra’ ranges are designed and constructed purely for support, comfort, and modesty and adhere to the BRC’s childrenswear guidelines. There is no enhancement.
‘This type of moulded bra is extremely common, and selling them is entirely normal practice on the high street.’