It’s official – Kim, Kourtney and Khloe Kardashian are the reigning queens of Instagram, if their recent earnings figures are anything to go by. According to US Weekly, the famous sisters’ brand is so lucrative that companies are shelling out staggering six figure sums per endorsed post.
Michael Heller, CEO of Talent Resources, organises many of the the Kardashian’s valuable deals and has revealed just how much the sisters earn per campaign.
Leading the pack is Kim, 36, who is reportedly paid up to $500,000 by brands to promote products to her 94.8 million Instagram followers.
Meanwhile, sisters Kourtney, 37, and Khloe, 32, can rack up around $250,000 for sharing branded photos with their 54.3 million followers and 64.1 million, respectively.
The products advertised in the snaps, including waist trainers, weight-loss drinks, and light-up phone cases, often “sell out immediately”, according to Heller.
The sisters are selective with what they promote, however, with Heller saying: “They only endorse what aligns with their lifestyle,”
“They turn a lot down.”
Kim will generally only post brands that she has a stake in, i.e. the Kimoji app and Lumee phone case posts.
Heller points out that the famous Kardashian empire is driven by social media, as many already assumed.
“Sponsored posts are about 25 percent of their income!” he explains.